If you have graduated from a Coaching course as a ‘Life Coach’ and are struggling to find clients, the most common reason will be because you are calling yourself a Life Coach, but competing with people who have the same skills, and are applying them in a niche.
What is a niche? It is basically a speciality. Because LIFE and everything that helps people live well is a massive topic, when someone looks online to find a ‘helper’, the person who talks like an expert on their specific problem/outcome is going to make more sense to work with than a generalist about ‘life’ every single time.
There are many different life coaching niches and these are some of the most popular ones:
- Career Coaching
- Relationship Coaching
- Parenting Coaching
- Health and Wellness Coaching
- Financial Coaching
But choosing a niche should be more than just looking at what is already popular and choosing from that list.
In fact, the popular list is often a list of things that are already crowded. What you need to find is something that hundreds of people aren’t graduating from courses on every year, with exactly the same offerings… something that reflects a passion you have, where you can genuinely make a difference. And, something that has a unique element compared to others. This is the thing that allows you to stand out from the crowd.
It is useful to know that all the big niches that expert services are based in tend to fall under one of the following:
But think about just one of these, ‘Relationships’ could be ‘relationships with your teenage daughter’, relationships starting, as in ‘dating’, or relationships ending… Each of the big three categories has many, many sub-categories that people experience real struggle in and that is the level that you need to be thinking about.
To choose from a lot of options, one of the most important things to consider is what you are passionate about. This is because your coaching work will reflect your passions.
Another important thing to consider when choosing your life coaching niche is the demand for the services that you offer. You want to make sure that there are people out there who need and want the services that you offer!
One of the best ways to do this is to plan a ‘market test’ with a ‘minimum viable product’. That means, planning a way to assess interest without investing any more than the minimum to see if people would buy it. This looks like ‘sell the course, then build it’ in e-learning. If people will buy a course in something, some of them will also pay for a Coach to help them.
If you would like to learn more about coaching, feel free to join in my free online learning, Introduction to Coaching. Click through here to access it today.. Thanks for reading and good luck! Starting a coaching business is exciting, and niching is essential to your success. The sooner you start, the sooner you will arrive at the niche that is right for you.